About MK


Michael names “beautiful & conceptual design” as his unique selling proposition, experience & up-to-date working knowledge across digital and classic media & trends “current performance standard” and the world of communication, adversing, and branding his “home”. Michael’s strategic capabilities support the delivery of complex content in an impactful way, by making messages attractive, quick & easy to understand, transparent and on target. Guidance of clients through creative process and project management adds “nice to work with” to Michael’s professional attributes.

Six international awards as well as his extensive experience would enable Michael to help you and your clients in achieving your creative and strategic goals and make me a valuable asset to any company, organization or project.

Creative Strong track record of powerful, elegant, and award winning creative and design across media, including digital, web & print.

Strategic – Demonstrated history of understanding market trends and developing innovative solutions through effective development of strategic concept-to-finish advertising and branding.

Leadership/Mentor – Management/supervisory experience, mentoring, coaching team members and staff of all levels through project development & process, including trending, concert and production.

Key Capabilities:

  • Art & Creative Direction – Digital/ Print
  • Hands-on Graphic Design – Digital/ Print
  • Strategy/ Concept
  • Creative Brand Management
  • Web Design & Social Media
  • Motion Graphics Design
  • User Experience UX/ User Interface UI Design
  • Typography Master
  • Project & Account Management
  • Client Facing & Presentation & Guidance
  • Photo Shoots (Planning/ Shoot List/ Retouching)
  • Corporate Presentations
  • Branding (Brand-Strategy, -Design, -Management)
  • Corporate Identity & Communications
  • Advertising 
  • Intergrated Campaigning
  • Broadcast (TV & Radio)
  • Convention & Exhibition/Trade Fair Booth Design
  • Trade Fair Booth Design
  • Illustration
  • Public Information Systems & Signage


  • CJM Recruiting
  • Take Shape
  • Wolfgang Hering Kindermusik
  • Maggie Munoz/ Sotheby’s Real Estate
  • Island City Stage
  • Algae to Omega
  • Serig Designs
  • Holtgreife
  • Solarlux
  • Office Depot
  • Seeger
  • Eaton
  • DHL Express US
  • Skywater/ Island Sky
  • Fido
  • Mastercard
  • Merrill Lynch
  • Coca Cola
  • VITAS Innovative Hospice Care
  • AdvantageCare
  • Collexium
  • Banc Republic
  • NCL Cruise Lines
  • Orient Cruise Line
  • Old Fort Lauderdale Village & Museum
  • Nokia
  • Sirius Satellite Radio
  • Nationwide Insurance
  • Liquid Visa
  • Bank One
  • BMW Financial Services
  • Ameritrade
  • Omnicom
  • Frankfurter Allgemeine Zeitung
  • Fed. Assoc. of German Banks
  • Dresdner Bank – Wiederaufbau Frauenkirche Dresdner (First Art Director job)


iOS & Windows

2019/2020 equipment

2020 Adobe Creative Suite

Digital/Web Design UX UI

Motion Graphics & Movie
Social Media

Adobe Photoshop CC
Adobe InDesign CC
Adobe Illustrator CC
Adobe Acrobat Pro CC
Adobe After Effects CC

Microsoft Word
Microsoft PowerPoint
Microsoft Excel



  • Advertising
  • Automotive
  • Banking
  • Branding & Brand Strategy
  • Education
  • Electronic
  • Entertainment
  • Express Shipping, Logistics
  • Fashion
  • Financial Services
  • Healthcare
  • Insurance
  • Pharmaceutical
  • Professional Services
  • Publishing
  • Real Estate
  • Retail
  • Sports
  • Travel, Tourism, Hospitality


      • Advertising Campaign (online, offline, integrated)
        10+ projects
      • Animation & Motion Graphics
        10+ projects
      • Banner Ads – Web
        10+ projects
      • Book Covers
        6-10 projects
      • Brochures – Single
        10+ projects
      • Brochures – Collateral Systems
        10+ projects
      • Catalogs
        6-10 projects
      • CD/DVD Covers
        6-10 projects
      • CD/DVD Interactive Menus
        1-5 projects
      • Charts and Graphs
        10+ projects
      • Corporate ID Campaign
        10+ projects
      • Direct Mail
        10+ projects
      • Email Campaigns
        10+ projects
      • Environmental Signage
        6-10 projects
      • Exhibit Display
        1-5 projects projects
      • Forms/Sales Sheets
        10+ projects
      • Icons
        10+ projects
      • Illustrations – Computer
        10+ projects
      • Illustrations – Hand Drawn
        10+ projects
      • Invitation/Announcements
        10+ projects
    • Labels
      10+ projects
    • Logo Design
      10+ projects
    • Magazine Ads
      10+ projects
    • Magazine Layout
      10+ projects
    • Maps, Site/Floor Plans
      11+ projects
    • Mobile Apps
      1-5 projects
    • Motion Graphics/ Video/ TV
      10+ projects
    • Newsletters
      10+ projects
    • Newspaper Ads
      10+ projects
    • Online Banners
      10+ projects
    • Packaging
      1-5 projects
    • Photo Retouching
      10+ projects
    • Photography & Photo Shoots
      10+ projects
    • Point of Sale/Purchase
      6-10 projects
    • Posters
      10+ projects
    • Promotional goods / Adv. Specialties
      10+ projects
    • Social Media
      10+ projects
    • Stationery/Letterhead
      10+ projects
    • Storyboards/Marker Comps
      10+ projects
    • Textile Design
      10+ projects
    • Vehicle Wraps
      1-5 projects
    • Web Sites
      10+ projects


Oct/2006 – present


Creative Director/ PM/ 6 hats
LA/SF/SD, Miami/Ft. Lauderdale, New York, Frankfurt

MKBranding,com was founded in 2006 as a marketing consultancy and has been the partner of choice for emerging and established brands looking for innovative branding and communications solutions through the integrated use of identity, digital media, packaging, advertising, motion graphics, interactive and print.

  • Manage complete project life cycle from project planning, strategic development, design and execution.
  • Manage all aspects of media design and utilization, including content development, promotional strategies, budgetary considerations, and deadline adherence across all channels, including print, web, and interactive media.
  • Provide guidance and leadership with respect to marketing campaign strategy development, benchmarking, implementation, post-execution analysis, theme development, and budget considerations to achieve better results and understanding of innovative market solutions and trends.
  • Research, screen, and strategically integrate various resources and partnerships to improve cost-benefit relationship and maximize client satisfaction.

July/2014 – June/2015

Office Depot

Senior Designer, In-Store Customer Experience
Boca Raton, Florida, USA

  • Successfully grew overall national results (% in comparison to same quarters last year) in excellent visual merchandising, in-store customer experience, merchants, internal and external vendor teams.
  • Manage complete creative project life cycles of quarterly and event campaigns, including strategic concept development, art direction & design, engineering, photo-shooting, pre- and post-production and implementation into 2000stores of different configuration and sizes.
  • Provide guidance, innovate and revise Brand Architecture & Brand Visual Identity Elements, improve creative collaboration between departments and creative functions of national vendors and partners, optimize consistency  across channels,media and communication vehicles.

Oct/2004 – Oct/2006


Senior Art Director & Design Director

  • Provided creative vision of internal and external projects, with a strong focus on brand development, strategic processes and collaboration with clients and among internal environment, print & interactive teams.
  • Developed strategic and tactical roadmaps for integrated communication teams and third party vendors for launch of new brands in the marketplace, including advertising, direct marketing, POS, and interactive teams for Vitas Innovative Hospice Care, AdvantageCare and other key clients.
  • Managed all aspects of media design, including content development, 75K+ photoshoots, promotional strategies, budgetary considerations, and deadline adherence across all channels, including print, web, and interactive media.
  • Streamlined processes lead to deeper and stronger collaboration with internal departments and expanded relationships with clients.
  • Recreated the Turkel brand, its offerings and all business development tools to provide greater clarity of services to new and existing clients.
  • Brought extensive experience and knowledge of branding and interactive development into a direct marketing firm.
  • Showed leadership of firm’s new offerings, art directed its new brand and marketing materials, and established brand and consistency across platforms.
  • Initiated and led first comprehensive brand audit for key client evaluating all print, communication and web materials and streamlined their brand to maximize ROI.

Jul/1998 – Aug/2003


Design Director
New York City

  • Partnered with cross-functional teams to execute all aspects of brand strategy, brand architecture, corporate identity development and brand guidelines.
  • Creatively led design teams in the re-branding of major multi-national corporations and the development of
    specialized product branding initiatives for financial, automotive and manufacturing clients.
  • Developed key protocols of new service offerings – including brand audits – to expand services available to clients during corporate identity initiatives.


University of Fine Arts Berlin

Master Academic Degree:
Visual Communication & Graphic Design


    • English
  • German


Professional Reference: Louis Pokriefka

Director Visual Merchandising, In-store Customer Experience, Office Depot
Office Depot Headquarters Boca Raton (telephone number or email provided upon request)

Professional Reference: David Martin & Kim Hoechst

David Martin: President North America Interbrand
KimHoechst: First Vice President, First USA Bank NA
“Because of the great work of K. Freed, A. Frasher and Michael K. (Brand Platform & Identity Creation) on the Liquid Visa Project for First USA, Interbrand contracted the BankOne Brand Creation on a six figure day.”

Professional Reference: Peggy Marion

Director of Marketing at Rennert Bilingual NYC
“A very good, experienced design, marketing, brand management professional with a passionate commitment to excellence. Michael K. has come through for me on many difficult deadline projects.”

Professional Reference: Blas Garcia Moros

Co-Founder of Microsoft, Founder & CEO, Collexium
“Thank you for a great brand identity.”

Professional Reference: Bill Donnelly

CFO BMW Financial Services Bank of North America
“Thank you for your professional advice and lead through the Product Brand Creation process on the global Alphera Financial Services project.”

Professional Reference: Bruce Turkel

Owner & ECD, TURKEL Total Brand Management – 6/30/2013

When did Michael K. work with you and for how long?
Michael was with us for two years.

Was this freelance or a fulltime relationship? What was Michael’s position? Can you describe the job responsibilities?
Full time. Michael was a senior art director.

Did Michael miss a lot of work? Was Michael frequently late? Were there any issues you are aware of that impacted Michael’s job performance?
Michael did not miss work and was not late. He’s very punctual.

Did Michael K. get along well with management and co-workers?

How did Michael handle conflict? How about pressure? Stress?
I don’t remember Michael K. being involved in any conflict. The only pressure would have been deadlines and Michael remained meticulous throughout.

Can you speak to Michael.’s software capabilities?
He was well versed in all design and in some development programs.

Would you work with Michael K. again if the opportunity arose?