Project Description

Portfolio Home > Motion Graphics & Image Video:

Various Clients

Kaplan University

Brand Platform/Positioning & Visual Brand Identity

Goal: Presenting the Kaplan University Brand Platform/Positioning & Visual Brand Identity – to raise brand awareness & recognition for internal & external audiences.

Concept: Information about the Brand Platform/Positioning is presented in a “virtual university room” – section in the keynote deck present content animated in rooms and on walls.

Kaplan University

Brand Strategy Video

Goal: Raising Kaplan University Brand Identification (internally) by creating an animated Brand Strategy Video – shown in still images, since the messaging in the video is confidential.

Concept: Creating a story, set around the world – cartoon characters (looking like the Kaplan University management professionals) presenting different parts of the global Brand Strategy in animated “scenes”.

Video Art Direction & Animated Cartoon Video Content Art Direction
Story Board, Information Architecture
Info Graphics/ Animated Content & Hierarchy

Stratus Prep ( former exploration name: TestWell )

Brand Strategy, Visual Brand Identity, Logo, Website, Web Banners

Goal:
– Brand Awareness, Client Student (B2C) Acquisition, Marketing

Concept:
– The Logo/ Brandmark symbolizes the higher score enabled by preparing at Stratus Prep
– The Graphic Design Concept ( Brand Visual Identity )

Rennert

Brand Strategy, Visual Brand Identity, Logo, Website, Collateral

Goal:
– Brand Awareness, Client (B2B) & Student (B2C) Acquisition, Marketing

Concept:
– Destination Travel Experience in the B2C “Learn English” locations NYC or MIA,
– Brand Architecture: Division Color Coding System, Image/ Graphic Concepts & Photoshoots

PORT EVERGLADES CRUISE INDUSTRY VIDEO

Goal: Communicating Port Everglades as the premiere cruise port for the cruise industry

Concept: Graphic drop windows are used to focus in on specific subjects most important to the cruise industry and the passenger audience. Compilation of existing footage and direction of video shoot of new footage in Port Everglades.

Video Art Direction & Film Crew Direction
Story Board, Information Architecture
Graphics non-video content
Planning Video to be integral part of the Port Everglades Trade Fair Booth, which I also designed ( see Events & Trade Fairs section  )