Goal: To establish Eaton Electronic Parts as the safest solution for the Renewable Energies. Ad Campaign and Implementation Guidance into all European Countries, including Translations guidance.
Concept: A rather unusual way of transporting the message was chosen to get the electricity & energy industry’s attention. Illustrations of gods (Sun, Water, Earth, Wind) were used in the image movie as well as in the ad and collateral system to make a comparison between ancient times and today’s improvements in generating, transferring and storing energy.
Creative Direction, 2011
• Image Movie
• Advertising Campaign
• Implementation Guidance
Strategy, Graphic Design, Illustration & Hands-On Creative Retouching, Infographic/ Public Information System Logistics