Goal: To establish Eaton Electronic Parts as the safest solution for the Renewable Energies. Ad Campaign and Implementation Guidance into all European Countries, including Translations guidance.

Concept: A rather unusual way of transporting the message was choosen to get the electricity & energy industry’s attention. Illustrations of gods (Sun, Water, Earth, Wind)  were used in the image movie as well as in the ad and collateral system to make a comparison between ancient times and today’s improvements in energy production and use.

Creative Direction, 2011

• Strategy
• Image Movie
• Advertising Campaign
• Implementation Guidance

Strategy, Graphic Design, Illustration & Illustration Retouching