Goal: Presentation and Awareness of the seasonal campaigns (e.g. Elf-Yourself App), omni-present Elf concepting throughout the stores to create an “Elf-Office-Experience”

Concept: Elfs throughout store playing with all kinds of office supplies. Tech-interactive-driven design elements held by an elf laying on top of a holiday corrugate fixture announce the Elf-Yourself App and showing different screens/motives of the app.

Senior Design/Senior Art Direction, 2014