Project Description

Goal: To show that BankOne recognizes the individual and provides customized solutions for customers.

Concept: The visual core idea is that all B2C communication material (advertising, card system, etc..) always shows recognition of and customization for the customer (color, imagery).

Design Direction, 2006

Brand Strategy
Brand Architecture
Brand Design

Strategy, Creation, Design

(J.P. Morgan Chase acquired BankOne for $58 billion US Dollars on Jan. 15, 2004)