Goal: To show that BankOne recognizes the individual and provides customized solutions for customers.
Concept: The visual core idea is that all B2C communication material (advertising, card system, etc..) always shows recognition of and customization for the customer (color, imagery).
Design Direction, 2006
• Brand Strategy
• Brand Architecture
• Brand Design
Strategy, Creation, Design
(J.P. Morgan Chase acquired BankOne for $58 billion US Dollars on Jan. 15, 2004)