Project Description

PORTFOLIO

Branding

Goal: This B2B brand establishes that Hyphen as the connection between different parts of pharmaceutical research.

Concept: The word “Hyphen” with brackets around it (Hyphen logo) is used to connect different components of pharma research.

• Brand Strategy
• Logo & Brand Design
• Collateral
• Website

Goal: To Create Brandmarks/ Logos expressing the brand main benefit and identifying brand identity

Concept: various

• Brand Strategy
• Logo & Brand Design

Goal: To define and provide guidance on any visual brand identity communication of Nationwide Insurance.

Concept: To define in detail what can and can not be done within the brand visual communication of Nationwide Insurance.

Design Direction, 1999

Brand Strategy
Brand Design
Brand Image Concept
Collateral System
Website
Signage System

Goal: To define and provide guidance on any visual brand identity communication of Nationwide Insurance.

Concept: To define in detail what can and can not be done within the brand visual communication of Nationwide Insurance.

Design Direction, 1999

Brand Design
Brand Image Concept
Collateral System
Website
Sgnage System

Strategy, Design

Goal: To make people feel that “an active lifestyle supports healthy living”.

Concept: The logo expresses: when you have strong roots you have a healthy tree.
The advertising campaigns were created to communicate different parts of the customer benefit.

• Brand Strategy
• Brand Creation & Design/  Logo
• Advertising Campaigns
• Collateral
• Website
• Guidelines
• Fair-Booth

Goal: creating Communication conveying Serig Designs is capable of building an entire automobile from scratch

Concept: The logo expresses: race vehicle aerodynamic component welding design incorporated in the brand name

• Brand Creation & Design/  Logo
• Website
• Signage

Goal: To create the Sirius Satellite Radio Brand and Guidelines of how to apply the brandmark to communication material and hardware, such as cars, radios, etc.

Concept: The dog is a symbol of something personal that follows you whereever you are – the Sirius star sign is a dog – the radio signal is coming from the stars (satellite)

• Brandmark (Logo) Lockup
Brandmark Implementation Guidelines
• Advertising Guidelines

Goal: The combination of Vitamins & Minerals and information about their use and best practice enables patients to handle and cure symptoms and illnesses

Concept: An orientation logo system provides guidance through the offerings, services and library that the DAAIR brand consists of, additionally a color coding system differentiates different groups of 180 minerals and vitamins.

• Brand/Logo
• Packaging Design
• Collateral
• Website
• Catalog
• Sell Sheets

Goal: Creating an innovative product brand and packaging that shows the product’s function and beauty on the packaging, visible from different angles and side views. The packaging is also easily stackable and uses less space in logistics & distribution.

Concept: The product is packaged in a way that shows the “function” of the product on the package by showing the candles lit. The packaging is almost rectangular but has angled edges, to provide visibility of product from different sides.

Brand/ Naming/ Logo
Packaging Design
Merchandising

Strategy, Naming, Creation, Design

Goal: Entering the market with this nutrional niche product.

Concept: Photography and Illustration are used to create a beautiful product brand

• Brand Creation
• Naming
• Strategy
• Creative Direction / Design
• Client acquisition communication

Goal: To create the Banc Republic brand and establish BR as the bank with the best, exclusive financial & customer service.

Concept: The BR logo consists of the name and the visual element of the red carpet, which is used in all communication vehicles (collateral, advertising, signage) symbolizing enabling customers.

• Brand Strategy
• Brand Creation & Design
• Advertising Campaigns
• Collateral
• Website
• Guidelines

Goal: To improve the perception & performance of the NYL brand.

Concept: Auditing all communication vehicles and their linking in customer experience. Auditing all visual, messaging and sonic parts of the NYL brand, as well as the customer contact experience with the brand.

• Brand Strategy
• Brand Audit

Goal: To show that BankOne recognizes the individual and provides customized solutions for customers.

Concept: The visual core idea is that all B2C communication material (advertising, card system, etc..) always shows recognition of and customization for the customer (color, imagery).

• Brand Strategy
• Brand Architecture
• Brand Design
• Guidelines
• Advertising

(J.P. Morgan Chase acquired BankOne for $58 billion US Dollars on Jan. 15, 2004 – Chase maintained the “liquid C=card [see Liquid Visa Product Brand Creation)

Goal: Creating the ProLeveler® brand and communication vehicles, communicating the products’ innovative differentiators and value added USP.

Concept: Video, animation, illustration and icons are used to provide an adventurous and interesting audience and user experience across the ProLeveler communication and channels.

Brand Creation
Responsive Website Design
Strategy
Stationery
Video Animation Storyboard
Video Animation Art Direction

Goal: Positioning C+C Packaging as the leading packaging company for unique packaging

Concept: The logo is double “C” with a window showing what’s inside the pckage – the business card is a popup version of the logo – so is the primary client acquisition package, just bigger

• Brand Creation & Design/  Logo
• Website
• Signage

Goal: Creating awareness of the service/product offer and the luxury of the products.

Concept: The logo combines a speedometer with a diamond shaped “precious shine”.

• Brand & Logo design
• Website
• Brochure

Goal: Creating an image credit card product brand appealing to the 200K+ income audience

Concept: The card displays a “liquidity wave” reminding of a shark finn – the planned imagery show liquid metal that transforms into anything ( Like a car, a luxury vacation, jewlery )


• Brand Strategy
• Naming
• Brand & Logo design
• Direct Mail