Goal: Creating the Helix Recruiting brand and communication vehicles for a non-e-commerce inbound messaging (stationery, brochure system, website) expressing the positioning as a boutique executive level recruiting company for the chemistry and bio-chemistry industries.
Concept: Messaging the key differentiators, client benefits and the positioning with conceptual visuals and copy across media and channels.
• Brand Creation
• Responsive Website Design
• Client acquisition communication