Goal: Positioning this product as the “standalone, best-of-class” solution and value in the photocoagulation eye laser surgery industry segment. The benefit of combining features and functions of separate machines in an all-in-one-machine-solution is explained and illustrated in an easy to understand, impactful way.
Concept: Custom-shot imagery, information graphics and a color palette complimenting the product are design tools used to show and illustrate the machine and it’s features.
Consulting Senior Art Direction, 2011
• Information Architecture
• Brochure Design
• Photoshoot Patient/Machine