Project Description

Goal: Presentation and Awareness of the updated Elf-Yourself App, and omni-present Elf concepting throughout the stores to create an “Elf-Office-Experience”

Concept: Tech-interactive-driven design elements held by an elf laying on top of a holiday corrugate fixture announce the Elf-Yourself App and showing different screens/motives of the app. Elf Through store playing with all kinds of office supplies.

Senior Design/Art Direction, 2014