Project Description

Goal: Creating a Viral Social Media Campaign

Concept: The In-Store standie gives customers the opportunity to stand behind the standee and have their photos taken with their faces showing through the openings in the cardboard standee. The taken picture can be posted online in social media to send holiday greetings to friends from Office Depot

Senior Design/Art Direction, 2014

Cardboard Standie Concept & Design
Elf Photoshoot Planning and Directing
Cardboard Fixture Engeneering
Visual Merchandising