Project Description

Goal: Creating innovative playful “fun” Holiday Signage

Concept: Elves play with the signage, shown: rolling up a sign, making a handstand, not shown: cutting a whole from behind, hanging on top frame of sign, jumping over middle bar of sign,

Senior Design/Art Direction, 2014

Concept & Design
Elf Photoshoot Planning and Directing
Lug on Engeneering and manual
Visual Merchandising