Project Description

Goal: To create the Sirius Satellite Radio Brand and Guidelines of how to apply the brandmark to communication material and hardware, such as cars, radios, etc.

Concept: The dog is a symbol of something personal that follows you whereever you are – the Sirius star sign is a dog – the radio signal is coming from the stars (satellite)

Design Direction, 2000

Brandmark Lockup
Advertising
Guidelines

Strategy, Design