Project Description

Goal: To make customers participate in the social media viral testimonial campaign.

Concept: The logo (which is a white castle) has a picture of a customer looking out a “window” superimposed. The “tweet” appears in combination with the “inhabitant” of the castle.

Senior Art Direction, Zimmerman Advertising 2013

• Social Media Campaigning
• Viral Marketing
• Testimonial Marketing

Concept, Design