WHAT MICHAEL OFFERS

Michael names “beautiful & conceptual design” as his unique selling proposition, experience & up-to-date working knowledge across digital and classic media & trends “current  performance standard” and the world of communication, adversing, and branding his “home”. Michael’s strategic capabilities support the delivery of complex content in an impactful way, by making messages attractive, quick & easy to understand, transparent and on target. Guidance of clients through creative process and project management adds “nice to work with” to Michael’s professional attributes.

CAPABILITIES

SOFTWARE  – ( Mac OS X & Windows 10 – all applications below )

  • Adobe Photoshop CC 17
  • Adobe InDesign CC 17
  • Adobe Illustrator CC 17
  • Adobe Acrobat Professional CC 17
  • QuarkXPress
  • WordPress
  • UX UI
  • Basecamp PM
  • Microsoft Word
  • Microsoft PowerPoint
  • Microsoft Excel (Basic) 

MEDIA ( alphabetical  )

  • Advertising Campaigns, digital/ offline
  • Branding Campaigns, digital/ offline
  • Brand Auditing
  • Direct/ Below the Line Campaigns
  • Colateral Systems/ Brochure
  • Event Communcation
  • Invitation/Announcements
  • Labels (Product/FDA)
  • Logo Design/ Brand Identity Visual Elelments
  • Magazine Ads
  • Magazine/ Catalogue
  • Maps, Site/Floor Plans
  • Motion Graphics
  • Newsletters
  • Newspaper Ads
  • Packaging

 

 

  • Photo Retouching
  • Photography & Photo Shoots
  • Point of Sale (POS)
  • Posters
  • Packaging
  • Project Management
  • Promotional goods / Adv. Specialties
  • Public Information Systems
  • Signage
  • Stationery/Letterhead
  • Storyboards/Marker Comps
  • Strategy Development
  • Social Media Campaigns
  • Textile Design
  • Vehicle Wraps
  • Web Sites (UX/ UI/ Flowchart/ Wireframe/ Info Architecture)

 

CLIENTS ( MK Project Lead Creative, at MKbranding.com, other Agencies, or In-House )

  • AdvantageCare Insurance, Brand Creation, Brand Platform, followed by Communication & Advertising across media
  • Ameritrade, Rebranding, Strategic Brand Management
  • Bank One, Rebranding, followed by Communication & Advertising across media
  • BMW Financial Services, Product Brand Creation of 2 global products, Advertising Guides, Collateral System
  • CITRIX, Visual & Channel Brand Audit, Product Brand Creation, Direct BLT Campaiging
  • Coca Cola, Collateral, New York City
  • Collexium, Brand Creation, Collateral, Website
  • DAAIR, Rebranding, Website, Collateral, New York City
  • Deutsche Bank, Collateral
  • DHL Express US, Product Brand Creation & Implementation, National Advertsing Campaigns, Website, Collateral, Posters, Event Communication
  • Dresdner Bank, Wiederaufbau Frauenkirche Dresden, Advertising & Collateral
  • Eaton, Renewable Energies, Advertising Campaign for Europe, Motion Graphics Image Movie – 6 International Awards
  • Fed. Assoc. of German Banks, Advertising
  • Fido Telecommunications Canada, Website Design Consulting
  • Frankfurter Allgemeine Zeitung, Image Campaign Pitch Team & Motive Planning, Advertsing Campaign for the Archive(Newspaper)
  • GMCVB Miami, Business Location Advertising Campaign (GMCVB)
  • Helix Recruiting, Rebranding, Website, Collateral, Direct BTL Campaign
  • Holtgreife, Image BrochuresBerlin
  • Island City Stage, Rebranding, Website, Collateral, Direct BTL Campaign
  • Liquid Visa, Credit Card Product Brand Creation, Direct BTL Campaign, Advertising Guides
  • Mastercard, Guidelines Product Decals & Implementation Global ATM, New York City
  • Nationwide Insurance, Rebranding, Guidelines, Website,
  • NCL Cruise Lines, Direct BLT Campaigning, Website, Rewards Tier System Onboard/ Offboard
  • Nokia, Digital Channel
  • Office Depot, Visual Merchandising, Customer Experience across media, Visual Brand Identity Intiatives
  • Old Fort Lauderdale Village & Museum, Logo
  • Omnicom, Brandmark (Logo) Creation
  • Port Evergades, Cruise Industry
  • SerigDesigns, Brand Creation, SignageBoca Raton
  • Seeger, Rebranding, Website, Guidelines, for Ondigo in Berlin
  • Skywater, Rebranding, Website, Collateral, Fort Lauderdale
  • Sirius Satellite Radio, Brand Creation, Brand Guidelines & Implementation Guides, all tech
  • VITAS Innovative Hospice Care, Rebranding, Image Campaign, Collateral
  • White Castle, Social Media Capaign
  • Coca Cola, Collateral, New York City

INDUSTRIES EXPERIENCE

  • Advertising
  • Automotive
  • Banking ( Financial )
  • Branding & Strategy
  • Education
  • Electronic
  • Entertainment
  • Express Shipping & Shipping
  • Fashion

 

      • Healthcare
      • Insurance
      • Pharmaceutical
      • Professional Services
      • Publishing
      • Real Estate
      • Retail
      • Sports
      • Travel, Tourism, Hospitality

GRAPHIC DESIGN

We use various methods to create and combine words, symbols, and images to create a visual representation of ideas and messages. We use a combination of typography, visual arts, and layout techniques to produce a final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.

ADVERTISING

We mastered the activity or profession of producing advertisements for commercial products or services. With advertising campaigns in digital online, broadcast or print media we create desire in the consumers hearts and minds to buy a product, service or brand.

BRANDING

Branding is a marketing strategy that involves creating a differentiated name and image — often using a logo and/or tag line, and the Brand Basic Visual Elements (as shown in the “brand wheel”)– in order to establish a consistent presence in the consumer’s mind and attract and keep customers.

WEB | SOCIAL

We lead the marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet.

ILLUSTRATION & ART

Our illustrations are decoration, interpretation or visual explanation of a text, concept or process, designed for integration in published media, such as websites, social media, print advertising, posters, flyers, magazines, books, teaching materials, animations, video games and motion graphics.