Goal: To Create Brandmarks/ Logos expressing the brand main benefit and identifying brand identity

Concept: various

• Brand Strategy
• Logo & Brand Design

Goal: This B2B brand establishes that Hyphen as the connection between different parts of pharmaceutical research.

Concept: The word “Hyphen” with brackets around it (Hyphen logo) is used to connect different components of pharma research.

• Brand Strategy
• Logo & Brand Design
• Collateral
• Website

Goal: This B2C app product & brand promotes easy gift giving via the app and gift coupons

Concept: The logo is a gift bow, the colors and look and feel are festive and remind of wrapping paper

• Brand Strategy
• Logo & Brand Design
• App Product Design
• Website

Goal: To establish BMW Financial Services as the Premium Car Financing Service for all other Luxury Car Brands (other than BMW).

Concept: A doted logo symbolizes the payment/ installment financing of cars. The BMW Visual Identity is applied, while the BMW logo is not shown on any communication vehicle.

Design Direction, 1999

• Product Brand Design
• Brand Image Concept
• Collateral System
• Website
• Signage System

Strategy, Design

Goal: To make people feel that “an active lifestyle supports healthy living”.

Concept: The logo expresses: when you have strong roots you have a healthy tree.
The advertising campaigns were created to communicate different parts of the customer benefit.

• Brand Strategy
• Brand Creation & Design/  Logo
• Advertising Campaigns
• Collateral
• Website
• Guidelines
• Fair-Booth

Goal: creating Communication conveying Serig Designs is capable of building an entire automobile from scratch

Concept: The logo expresses: race vehicle aerodynamic component welding design incorporated in the brand name

• Brand Creation & Design/  Logo
• Website
• Signage

Goal: To create the Sirius Satellite Radio Brand and Guidelines of how to apply the brandmark to communication material and hardware, such as cars, radios, etc.

Concept: The dog is a symbol of something personal that follows you whereever you are – the Sirius star sign is a dog – the radio signal is coming from the stars (satellite)

• Brandmark (Logo) Lockup
• Brandmark Implementation Guidelines
• Advertising Guidelines

Goal: The combination of Vitamins & Minerals and information about their use and best practice enables patients to handle and cure symptoms and illnesses

Concept: An orientation logo system provides guidance through the offerings, services and library that the DAAIR brand consists of, additionally a color coding system differentiates different groups of 180 minerals and vitamins.

• Brand/Logo
• Packaging Design
• Collateral
• Website
• Catalog
• Sell Sheets

Goal: Creating an innovative product brand and packaging that shows the product’s function and beauty on the packaging, visible from different angles and side views. The packaging is also easily stackable and uses less space in logistics & distribution.

Concept: The product is packaged in a way that shows the “function” of the product on the package by showing the candles lit. The packaging is almost rectangular but has angled edges, to provide visibility of product from different sides.

• Brand/ Naming/ Logo
• Packaging Design
• Merchandising

Strategy, Naming, Creation, Design

Goal: Entering the market with this nutrional niche product.

Concept: Photography and Illustration are used to create a beautiful product brand

• Brand Creation
• Naming
• Strategy
• Creative Direction / Design
• Client acquisition communication

Goal: To create the Banc Republic brand and establish BR as the bank with the best, exclusive financial & customer service.

Concept: The BR logo consists of the name and the visual element of the red carpet, which is used in all communication vehicles (collateral, advertising, signage) symbolizing enabling customers.

• Brand Strategy
• Brand Creation & Design
• Advertising Campaigns
• Collateral
• Website
• Guidelines

Goal: To improve the perception & performance of the NYL brand.

Concept: Auditing all communication vehicles and their linking in customer experience. Auditing all visual, messaging and sonic parts of the NYL brand, as well as the customer contact experience with the brand.

• Brand Strategy
• Brand Audit

Goal: To show that BankOne recognizes the individual and provides customized solutions for customers.

Concept: The visual core idea is that all B2C communication material (advertising, card system, etc..) always shows recognition of and customization for the customer (color, imagery).

• Brand Strategy
• Brand Architecture
• Brand Design
• Guidelines
• Advertising

(J.P. Morgan Chase acquired BankOne for $58 billion US Dollars on Jan. 15, 2004 – Chase maintained the “liquid C=card [see Liquid Visa Product Brand Creation)

Goal: Creating the ProLeveler® brand and communication vehicles, communicating the products’ innovative differentiators and value added USP.

Concept: Video, animation, illustration and icons are used to provide an adventurous and interesting audience and user experience across the ProLeveler communication and channels.

• Brand Creation
• Responsive Website Design
• Strategy
• Stationery
• Video Animation Storyboard
• Video Animation Art Direction

Goal: Positioning C+C Packaging as the leading packaging company for unique packaging

Concept: The logo is double “C” with a window showing what’s inside the pckage – the business card is a popup version of the logo – so is the primary client acquisition package, just bigger

• Brand Creation & Design/  Logo
• Website
• Signage

Goal: Creating awareness of the service/product offer and the luxury of the products.

Concept: The logo combines a speedometer with a diamond shaped “precious shine”.

• Brand & Logo design
• Website
• Brochure

Goal: Creating an image credit card product brand appealing to the 200K+ income audience

Concept: The card displays a “liquidity wave” reminding of a shark finn – the planned imagery show liquid metal that transforms into anything ( Like a car, a luxury vacation, jewlery )

• Brand Strategy
• Naming
• Brand & Logo design
• Direct Mail

Goal: As water shortages persist around the world, Skywater® products provide effective emergency water solutions – marketing that goal.

Concept: The imagery concept shows areas of operation of the machines/ distillers.

Design Direction, 2010

• Brand Strategy
• Brand Design
• Brand Image Concept
• Collateral System
• Website
• Signage System
• Van Wrap

The company was awarded the 2018 XPRIZE GRAND PRIZE WINNER IN WATER ABUNDANCE
Skywater Advanced Air-to-Water Technology®

Goal: To define and provide guidance on any visual brand identity communication of Nationwide Insurance.

Concept: See below Nationwide Insurance Brand Guidelines for detailed concept description.

Design Direction, 1999

• Brand Strategy
• Brand Design
• Brand Image Concept
• Collateral System
• Website
• Signage System

See a more detailed description of the Nationwide Insurance Re-branding project at at the end of this page.)

The Nationwide Brand Guidelines were created to guide all advertising agencies working for Nationwide Insurance how to communicate and advertise (messaging/ visually). Some bigger advertising agencies were briefed by us, the Interbrand Nationwide Team (Michael Kunhenn and Mariann Molina), directly, in NY.

The logo showed the “insured” in “power of you” moments – the imagery concept was to show “real” images – that was the first time a major insurance started to communicate with non stock-looking imagery. The concept behind the imagery concept was, to convey the messaging: Nationwide is recognizing who you are, not what you should be, or look like.

Nationwide had just acquired 150 companies and all the ad agencies, that had been communicating and advertising the 150 companies were guided into the main Brand Core Idea & Brand Strategy in a three step logo merger – we created a system in which the Brand Architecture worked with three different kind of logo lock-ups to transfer the brand equity that had been built in the brands of the 150 companies acquired into the Nationwide Insurance brand. 9-month project.

In the process we also branded the Nationwide Arena in Columbus, Ohio. The Nationwide Headquarters are in Columbus, Ohio.