To establish Eaton Electronic/ Energy Parts as the “Safest Solution” for the Renewable Clean Energies. Ad Campaign, Ads, Collateral System and Implementation Guidance Brochure for all European Countries, in English & German and including translation guidance for other languages.
A rather unusual way of transporting the message was chosen to get the electricity & energy industry’s attention. Illustrations of gods (Wind, Sun, Earth, Water) were used to make a comparison between “Fossil Fuel Energy Times” and “Today’s improved and advanced “renewable, sustainable, clean Energy – generation, transfer and storing. (The industry of Clean Energy is extremely “dangerous” and on error eventually “lethal” for field workers, since “high electric current/ energy” is one of the commodities.