Project Description
Home/ Portfolio > Client:
Eaton Energy
Goal:
To establish Eaton Electronic/ Energy Parts as the “Safest Solution” for the Renewable Clean Energies. Ad Campaign, Ads, Collateral System and Implementation Guidance Brochure for all European Countries, in English & German and including translation guidance for other languages.
Concept:
A rather unusual way of transporting the message was chosen to get the electricity & energy industry’s attention. Illustrations of gods (Wind, Sun, Earth, Water) were used to make a comparison between “Fossil Fuel Energy Times” and “Today’s improved and advanced “renewable, sustainable, clean Energy – generation, transfer and storing. (The industry of Clean Energy is extremely “dangerous” and on error eventually “lethal” for field workers, since “high electric current/ energy” is one of the commodities.
Freelancing Senior Art & Creative Direction, 2011
- Strategy
- Team-Lead (3 pro animators, PM, Partners, and client guide)
- Design/ Art for Digital & Classic media
- Art, Copy & Content for Digital/ Classic medi
- Animation/ Video/ Storyboard/ Layout/ Print/ Social
- International Image Advertising Campaign
- Implementation Guidance
- Information Architecture/ Translation Control/ Translations/ Copy
Below: The Animated Image Video
Five global awards won 
by the team I lead as Creative Director, Consulting/ Freelancing at Plan B (agency in Vienna/ Austria)
- Three times Gold, Silver & Bronze ( including the “Golden Dolphin” in Cannes/ France )
- Award shows won: LA, & Houston/ USA, Cannes & Deauville/ France, and Vienna/ Austria )
- Award Categories: “Renewable Clean Energy Initiatives”, ” Image Advertising Campaign” and “Digital Animation Video”)
