Project Description
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Goal: To establish and advertise Germany’s leading newspaper Frankfurter Allgemeine Zeitung (F.A.Z.) as out of competition.
Concept: The logo shows a person behind a newspaper. The photos show a person behind a newspaper in an environment that says something about who they are.
For this newspaper I created
• Image Campaign
• Catalogs
• Flyers
• Advertising Campaigns
• Photo Shoots

Goal: Communicating the benefit of the machines, such as clean water for waterless or unsanitary regions or for situations where fresh water supply is limited).
Concept: The overall design and color palette are “clean” looking. Imagery messaging look, use and benefit of the machines is combined with images of water and energetic graphic waves.
• Brand Design
• Collateral
• Website
• Trade Fair Stand
• Van

Goal: Positioning this product as the “standalone, best-of-class” solution and value in the photocoagulation eye laser surgery industry segment. The benefit of combining features and functions of separate machines in an all-in-one-machine-solution is explained and illustrated in an easy to understand, impactful way.
Concept: Custom-shot imagery, information graphics and a color palette complimenting the product are design tools used to show and illustrate the machine and it’s features.
Consulting Senior Art Direction, 2011
• Information Architecture
• Brochure Design
• Photoshoot Patient/Machine

Goal: To make people feel that “an active lifestyle supports healthy living”.
Concept: The logo expresses: when you have strong roots you have a healthy tree.
The advertising campaigns were created to communicate different parts of the customer benefit.
• Brand Strategy
• Brand Creation & Design
• Advertising Campaigns
• Collateral
• Website
• Guidelines
• Fair-Booth
Strategy, Creation, Design
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