Goal: To establish and advertise Germany’s leading newspaper Frankfurter Allgemeine Zeitung (F.A.Z.) as out of competition.

Concept: The logo shows a person behind a newspaper. The photos show a person behind a newspaper in an environment that says something about who they are.

For this newspaper I created
• Image Campaign
• Catalogs
• Flyers
• Advertising Campaigns
• Photo Shoots

Goal: Communicating the benefit of the machines, such as clean water for waterless or unsanitary regions or for situations where fresh water supply is limited).

Concept: The overall design and color palette are “clean” looking. Imagery messaging look, use and benefit of the machines is combined with images of water and energetic graphic waves.

• Brand Design
• Collateral
• Website
• Trade Fair Stand
• Van

Goal: Positioning this product as the “standalone, best-of-class” solution and value in the photocoagulation eye laser surgery industry segment. The benefit of combining features and functions of separate machines in an all-in-one-machine-solution is explained and illustrated in an easy to understand, impactful way.

Concept: Custom-shot imagery, information graphics and a color palette complimenting the product are design tools used to show and illustrate the machine and it’s features.

Consulting Senior Art Direction, 2011

•  Information Architecture
•  Brochure Design
•  Photoshoot Patient/Machine

Goal: To make people feel that “an active lifestyle supports healthy living”.

Concept: The logo expresses: when you have strong roots you have a healthy tree.
The advertising campaigns were created to communicate different parts of the customer benefit.

• Brand Strategy
• Brand Creation & Design
• Advertising Campaigns
• Collateral
• Website
• Guidelines
• Fair-Booth

Strategy, Creation, Design