DHL Express

Home/ Portfolio > Client: DHL Express USA/ Global Goal: Establishing DHL Express as the market leader in express delivery in the US and globally. Concept: Joint Venture with Mercedes Benz for Fashion Week Miami Swimwear. The Model is wrapped in parcel paper and like an octopus under water. In-House Consultant [...]

VITAS Brand Re-Creation, Photo Shoot, Guidelines

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Goal: Reposition VITAS to reinforce the concept of “having dignity at the end of one’s life”, rather than “dying”. Raising Brand Equity (140M$, yearly revenue, to now 282M$ quarterly revenue, roughly a billion yearly) Concept: This photo shoot shows seniors in an environment that shows what they loved in life. Imagery and headlines on brochure covers will always [...]

Coco Your Flavor/ Brand Creation/ Logo/ POS/ Collateral

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Goal: Entering the market with this nutrional niche product. Concept: Photography and Illustration are used to create a beautiful product brand. Creative Direction © Ft. Lauderdale, 2016 • Brand Creation • Naming • Strategy • Creative Direction / Design • Client acquisition communication Click edit button to change this text. [...]