DHL Express

Home/ Portfolio > Client: DHL Express USA/ Global Goal: Establishing DHL Express as the market leader in express delivery in the US and globally. Concept: Joint Venture with Mercedes Benz for Fashion Week Miami Swimwear. The Model is wrapped in parcel paper and like an octopus under water. In-House Consultant [...]

Office Depot In-Store Experience

, , , , , , ,

Goal: Presentation and Awareness of the seasonal campaigns (e.g. Elf-Yourself App), omni-present Elf concepting throughout the stores to create an "Elf-Office-Experience" Concept: Elfs throughout store playing with all kinds of office supplies. Tech-interactive-driven design elements held by an elf laying on top of a holiday corrugate fixture announce the Elf-Yourself App and showing different screens/motives of the app. [...]

VITAS Brand Re-Creation, Photo Shoot, Guidelines

, , , , ,

Goal: Reposition VITAS to reinforce the concept of “having dignity at the end of one’s life”, rather than “dying”. Raising Brand Equity (140M$, yearly revenue, to now 282M$ quarterly revenue, roughly a billion yearly) Concept: This photo shoot shows seniors in an environment that shows what they loved in life. Imagery and headlines on brochure covers will always [...]

Coco Your Flavor/ Brand Creation/ Logo/ POS/ Collateral

, , , ,

Goal: Entering the market with this nutrional niche product. Concept: Photography and Illustration are used to create a beautiful product brand. Creative Direction © MKbranding.com Ft. Lauderdale, 2016 • Brand Creation • Naming • Strategy • Creative Direction / Design • Client acquisition communication Click edit button to change this text. [...]

Tourism/ Hospitality/ Transit Industry

, , , , , , ,

Goal: To communicate and raise sales for  tourism/ hospitality/ transit industry brands/ clients - various Tasks included: • Strategy • Branding • Advertising • Marketing Communication • Web Design • Landing Pages • Tier-Incentive Marketing • Video/ Animation • Trade Fair Booth Concept & Design Event: Fair Booth Port Everglades Fair Booth and Port Everglades Cruise [...]